In what year did online pollster YouGov first list its shares on the London Stock Exchange?
Answer2005
YouGov was founded in 2000 and went public just five years later as online research took off.
Source: Wikipedia (2005) en.wikipedia.org
Facts · Facts & sources
Survey facts & stats
4 sourced facts about online surveys and digital polling, each with the context behind the number. 4 more are in today's round and appear here after it closes.
The basics
For an online or phone poll of about 1,000 respondents, what's the typical margin of error?
Answerabout plus/minus 3%
Margin of error depends mainly on sample size, not on whether people answered online, by phone, or in person.
Source: Wikipedia (2025) en.wikipedia.org
Going deeper
YouGov, one of the world's largest online-only pollsters, has a global panel of over how many people, as of 2024?
Answerover 24 million people
That massive panel lets YouGov run surveys quickly across many countries at once, all online.
Source: Wikipedia (2024) en.wikipedia.org
Expert level
That same 2010 study found the response-rate drop-off had slowed to about what additional amount by the 40th question?
Answerabout 10% further drop
Interestingly, the biggest drop-off happens early -- people who stick around past the first stretch tend to finish.
Source: Wikipedia (2010) en.wikipedia.org
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